Empowering data-backed decision-making and team efficiency
Great marketing allows the right prospects to find you at the right time; it allows you to be proactive when communicating with your clients; and, it enables you to set goals, measure progress, and make improvements.
>> We help you to build the groundwork for all of this.
are you looking to…
1.
Get more value from your HubSpot CRM.
2.
Gain the ability to make decisions from your sales/marketing data.
3.
Structure your CRM for growth.
how can we help?
- Create measurable marketing, sales and customer funnels by mapping the customer journey and identifying moments of inflection to measure
- Ensure quality data (now and in the future) by mapping data pipelines, setting up integrations, cleaning junk data, and creating manual/automated processes.
- Add efficiency to marketing/sales teams by building automation, creating a modular structure to lists and workflows, creating methods to track automation, maximizing usage of HubSpot efficiency tools.
- Empower decision making by defining KPIs, setting baselines, and building dashboards to measure trends.
what clients say
“An excellent systems mind, tactical pro at HubSpot, and eternal optimist.” –Brian Elliot, Founder, Wove
“Cathy has leveled up our game… closing all the gaps in our prospecting pipeline and creating a dashboard that generates actionable insights for growth” -Asher Fink, CEO, Kit Reno
“CM squared helped us to develop an integrated Sales and Manufacturing CRM that worked with our unique business.” -Teryse Battiest, LightForce Ortho
“Cathy knows her stuff and implements incredibly well, on time, and always done right!” -Jeff Rogers, CEO, Jeff Rogers Coach
Marketing
We have experience helping to grow 250+ cross-industry businesses, through developing and refining marketing and advertising systems. Our focus is maximum efficiency for the marketing and sales teams, and building tools that reduce redundant effort.
Metrics
Understanding and relying upon good-quality data allows you to make the best decisions for growing your business. The problem isn’t usually a lack of information, it’s the lack of data quality and knowledge how to use it.
We have set up data structures in more than 20 companies, to allow for business goal-setting and measurement and, utilizing data to improve internal and client-facing processes.
Technology expertise:
